Hello, I am

Rohan Shah

Turning business complexity into strategic clarity.

Former Analyst at Performics (Publicis Groupe) | Msc Business Analytics at Queen’s University Belfast (India Campus)

About me

Bridging data and business strategy by turning numbers into decisions people can act on.

I enjoy solving business problems where strategy and analytics intersect. Whether it’s evaluating a market entry opportunity, improving business performance, or extracting insights from data, I’m most engaged when decisions require both structured thinking and evidence.

My experience at Performics introduced me to solving business challenges for large BFSI clients in a fast-paced environment, while my MSc in Business Analytics at Queen’s University Belfast is strengthening my ability to approach problems with analytical rigor and strategic perspective.

Beyond academics and professional work, I enjoy building consulting-style case studies that challenge me to think like an advisor rather than simply an analyst. Every project in this portfolio reflects that mindset.

When I’m not solving business problems, you’ll probably find me on a long drive with music playing

1.5+ Years of Experience

Analyst, Biddable Media

Performics | Jul'24 to Jan'26

Managed ₹1Cr+ in monthly ad spend, translating campaign performance into strategic client recommendations.

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Trainee Analyst, Biddable Media

Performics | Apr'24 to Jun'24

Supported campaign optimization by analyzing performance data and identifying growth opportunities.

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Digital Marketing Intern

Aims Oxygen Pvt ltd | May'22 to Jul'22

Developed core marketing and analytical skills through hands-on execution across digital channels.

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Projects

Self-initiated projects. No affiliation with the companies analyzed

Greggs India Market Entry Strategy: An Independent Commercial Analysis

Skill tested: Market sizing & entry strategy

Proposes Greggs enter India via a franchise-led, veg-forward Bengaluru pilot of three stores, with a three-scenario financial model.

Ola Electric × Log9 Materials: A Distressed-Asset M&A Case Study

Skill tested: M&A strategy & deal structuring

Recommends Ola Electric buy Log9’s distressed battery IP and core team through insolvency, as a cheaper, faster path to cell capability.

Blinkit Customer Segmentation: Four Shopper Types Behind One Average Order Value

Skill tested: Behavioral segmentation & monetization strategy from public data

Segments Blinkit’s customers into four shopper types (stock-up, urgent top-up, discount-led, dormant), assigning each one a distinct strategy lever.

TCS: Converting AI from Threat to Growth Engine

Skill tested: Transformation sequencing & competitive credibility

Proposes TCS turn AI into a growth engine over three years: fix revenue reporting credibility first, then workforce reskilling, then outcome-based pricing.

Why Do Uber Passengers in Outskirt Zones wait Longer for a Ride?

Skill tested: Root cause diagnosis & evidence-based validation

Diagnoses why outskirt riders wait longer: drivers avoid trips with unpaid empty returns. Fixes: compensate dead mileage, improve return matching, rebalance incentives.